Norman La Force is Vice-President and a founding member of Citizens for East Shore Parks. He has written a detailed history of the activists’ success called Creating the Eastshore State Park: An Activist History. La Force has worked on San Francisco Bay environmental issues for close to 25 years, leading the Sierra Club’s campaign to create the Eastshore State Park.  In 2004 the Sierra Club honored him with its prestigious William Penn Mott Award, which is given to a Californian who has made an outstanding contribution to protecting and improving California’s State parks. He has been a pro bono attorney for Sierra Club, Golden Gate Audubon Society, and other local environmental organizations. He was the co-chair of the many East Bay Regional Park District ballot measures to provide funding for parks and open space. He is President and General Counsel for SPRAWLDEF.